Google x Whistler

A skii-finatic took his hobby corporate and put together a skii trip attracting colleagues across USA, from New York to California. All was set up from flights, to skii passes to take home goodies. which is where I came in.

Innocent answer: its adds a little something something to the experience. It's fun and a low cost memorabilia gift.

‍

Actual answer: low cost advertising. One would argue low cost UGC as the user is potentially repping the sticker, doing the advertising work for you.

(or at least try to)

Rather than garnering attention to the event and the possibility of making this an annual event, I received inquiries regarding if my service! 

We knew going into this that there weren't going to be quantifiable results but what I didnt expect was for both of us to slightly lose sight of the goal - advertise!