Ana Luisa

Creating beautiful sustainable jewelry for everyone, everyday.

Year

2022

Services

Lead UX researcher, UI designer, User Testing

Team

Kat Gowin - Senior PM
Joanne Kim - Senior Designer

THE WHY

Why are we doing this?

The end of the year is traditionally known as the season of giving, presenting businesses with a remarkable opportunity to boost sales. While many e-commerce companies resort to repetitive email spam, I recognized this as a valuable chance to engage with consumers in a delightful and non-intrusive manner, going the extra mile to extend our reach to their "friends of friends".

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My role as the lead UXUI Designer was to spearhead the ideation, research, design of a desktop/mobile friendly solution and work cross-functionally with the copywriting and engineering teams for a compliant pixel perfect launch.

THE DETAILS

LEARNINGS

1

What went well

The obvious, this was my time to shine! To show my CEO what I've got. It is was the first launch I got to be very hands on in and while there was a lot of imposter syndrome, conducting rounds of user research with customers was a huge reason this launch went well.

2

What could have been improved

When spearheading this project, we had hit a roadblock when thinking about how this design could evolve with the company. If given more time, I would have looked for ways create a more dynamic mobile pop-up.

3

What I learned

Prior to working at Ana Luisa, my experiences comprised of direct communication with the CEO who would then delegate changes to their teams. This was my first experience working with multiple teams and there was definitely a learning curve. I had to really focus on project management and drawing boundaries.

2

For the future

With the knowledge and experience from this project launch, moving forward I would want to carry over setting boundaries and management skills as well as continue to learn about how engineering and UX intertwine, for a more seamless handoff.